Match The Niche Strategy With The Technical Capacity In The Micro-enterprises

In Western developed countries and developing countries such as Brazil and India, inorder to promote economic and social development, improving people’s livelihood,maintaining stability, have been or are to support the development of micro-enterprises andmicro-enterprises account for the vast majority of enterprise organizations, to accommodatethe more than half of the employment population, compared with the proportion of microsmall and medium enterprises in China, as the world’s most populous country, is too low, thedevelopment of space and great potential. Chongqing as the national coordinating urban andrural comprehensive reform pilot area, the urbanization process is high-speed propulsion,optimize the industrial structure to ease the employment pressure, narrowing the practicalproblem of the urban and rural areas, rich and poor,"the three" gap especially vigorously thedevelopment of micro-enterprises into imminent trend. Currently, the initial success of thedevelopment of micro-enterprises in Chongqing by the pilot into the conventional orbit ofgreat efforts to develop micro-enterprises increasingly the attention of the country and at alllevels of government, has been far beyond the scope of this place in Chongqing.However, there are some problems in the process of rapid development ofmicro-enterprises. For example, according to surveys, the average life expectancy ofmicro-enterprises in China is only two years. In this case, the micro-enterprises how to choosethe right strategy to avoid excessive competition, in order to establish a corporate competitiveadvantage? How to develop their own technical capabilities? How to make strategic andtechnical capacity to match in order to improve corporate performance? The discussion ofthese issues is how to survive on our micro-enterprises, and to achieve the transformation andupgrading and development of very important value. What this Institute to study the problem.How micro-enterprises to survive and achieve the transformation and upgrading anddevelopment, is the urgent need to address the problem. This study of micro-enterprises, nichestrategy, technical capabilities, and their mutual relations and literature searching, and then match the theoretical model proposed technical capabilities of micro-enterprises with nichestrategies, followed by multiple case study method mentioned theory model authenticateresolution. In this study, four micro-enterprises in Chongqing in different stages ofdevelopment have the technical capacity of the niche strategy to take exploratory study,summarized matching theoretical models of the niche strategy with the technical capacity ofthe micro-enterprises. The model shows that: the micro-enterprises in imitation abilityappropriate the process niche strategy; process niche product niche strategy combined modeshould be used in the creative ability to imitate stage, suitable product niche strategy in thecapability of independent innovation stage. This study will enrich the theoretical study ofmicro-enterprises, new research ideas for niche application of strategic theory.