The Research Of Operating Processes In Investment Advisory Business Of China’s Securities Companies

The investment advisory business is a basic form of securities investment consulting business and also the upgrading and expansion of the traditional economic business. With residents’financial awareness increasing, institutional clients growing, mixed operations and technical progress, changes in the external environment, the industry-wide implementation of the investment advisory business is an inevitable trend. In recent years, regulatory authorities also strongly encourage securities companies innovative business model, so that the securities of companies involved in the investment advisory business areas gradually expand. In this paper, draw on the basis of the evolution of the investment advisory business of domestic and foreign securities companies, combined with the securities market changes of our country, analysis of the investment advisory business. Sort out the key factors of the investment advisory business successfully be carried out, so as to explore the specification of business processes and operating standards.The main content of this paper is that we explore the scope and manner of the investment advisory business of securities companies concerned. Analysis of the current situation of the domestic securities investment advisory business from point to an area, pointed out the key elements needed to successfully be carried out on the investment advisory business. Elements include the build of the investment consultant team、the build of a perfect investment advisory business processes and operating standards, the support and protection from the organization and management mechanism. We specifically addressed the above factors and propose specific solutions and measures. For the investment advisory business processes and operating standards, the author combine the actual situation where he is working in and propose appropriate solutions. Proposed that in order to ensure the implementation of operating the standards and purpose the investment advisory business successfully, we should strengthen the training assessment and put forward the specific proposals. The following are the main points of this article. Investment advisory business is broader than the traditional brokerage business level. From its range of financial services offered, not only limited to individual customers’needs in the secondary market, but also include one or one-half of the market on various financial services to meet customer needs. The target customers are not limited to individual customers but also include the enterprise customers. The securities investment advisory business in our country is still at an initial stage, in many ways, it also stay in the exploratory stage. So there are some problems such as the service and the model of the earnings is single, investment adviser team is unstable, research information does not flow from the investment adviser to the customers smoothly, without complete business processes and operating standards etc. To carry out the investment adviser business efficiently, it’s needs build investment adviser team further more and establish and improve the business processes and operating standards. Support from the organization and management mechanism is also necessary. Set complete business processes and operating standards for the first-line investment adviser. In the end, we need to plan for each step.This paper discusses that the investment advisory business is a system which can integrate the internal resources of securities companies and also break the single business. Investment advisory business to business customers, especially high-end customers, provides comprehensive services including stocks, funds, insurance, foreign exchange, gold futures, tax avoidance and asset planning business system. So the investment advisors in all aspects of the knowledge of the breadth, depth, experience and other requirements will be relatively high, therefore the securities companies need to establish standard business processes and operating standards, in order to integrate the company’s strength in the wider promotion of the investment advisory business. This article is based on the specific circumstances faced by first-line investment adviser. To study some of the common problems faced by the investment adviser, some of the recommendations have been put forward to promote the comprehensive development of the investment advisory business for the securities companies.