Impact Of Big Data On H’s Technological Innovation Strategy

In recent years, macro-economic growth has been driven by big data and leadto disruptive change. The Internet age has intensified the complexity of industrial innovation. The traditional innovation mode is facing the danger of being reversed,clients who are based on the strategy of big data application have involved in all processes of innovation and this has become a new trend.Big data has become an important driving force of science and technology innovation and an important source ofenterprise innovation, the strategy of big data has related to the country’s economicsecurity and national competitiveness.Our country’s economy and enterprises facethe way of changes and the need of restructuring. Big data industry are upgraded to anational strategic height, it needs to promote the data from the national level withthe strategic positioning analysis, collection and industry applications, by analyzingand mining the huge amounts of date, improving the grasp and predictive ability.The business information of H enterprises are precipitated in a particular database, itis facing a series of major issues such as how to analyze and construct the new eraof product innovation, enterprise technology and management innovation.However,technology based on the big data technology has provided a decision aids for leanmanagement to the H enterprises and enterprise innovations. Through analyzing andpredicating the big date, it makes the decision-making of the H enterprises becomemore accurate, especially more significant for the enterprise scientific innovation.Researches on the basis of the large data management innovation solutions are theimportant means of H enterprise transformation and industry upgrading and thedevelopment trend. At the same time, the big data management innovation is asystematic project, it needs multiple synchronous work in order to provide a betterenvironment for our national science and technology innovation and enterpriseinnovation. Big Data in this paper by exploring the basic concepts and the nature of thewhole system is analyzed a large data base.company as a leader in ourIndustry, plays an important role in leading the sustainable development of China’smanufacturing industry, experienced four stages, brand strategy, diversification strategy, international strategy, global brand development strategy. facing the impact of thearrival of the era of big data occasion, H company should stand up to re-examine.plan the new models of developing in the future of the enterprise. This study findsthat the era of big data wil subvert the traditional enterprise management and research methods, obtain information on needs of target customers by using the analyticalframework, activating the original CRM database, Enterprise can constructinnovation strategy management system to meet the needs of innovative enterprisesby researching,developing and applying big data. The important for H is not havingcontrol of thehuge amount of information, but for the valuable specialized data processing and analysis, extraction of concise, integration big data supply chain,establishing cross-cutting technology innovative mechanisms to achieve data reorganization and "value added" in order to achieve leapfrog development.Developed through the analysis of domestic and innovative strategies toillustrate the impact of big data technology innovation strategy, combinedwith examples of enterprises to H under the new era of technological innovation on the strategic use in the enterprise to be illustrative, which revealslarge data can effectively promote government and corporate innovation,scientific development of China’s enterprises to inspire, to gradually realizethe wisdom of the enterprise, wisdom China, driven by Chinese enterprisestechnological innovation, economic restructuring and development, to buildan upgraded version of the Chinese economy.