Research On The Performance Assessment Of CNR-CK On The EVA

China Railway No.8Engineering Group Co., Ltd.(hereinafter referred to as the Group) was set up in December of2003and registered in Chengdu Industry and Commerce Administration. Because construction industry is an important pillar industry of the national economy, the whole society is paying more and more high attention to the construction enterprises. The competition in this field is also becoming fiercer. Influenced by many important factors, such as policy, market, talent, capital, technology and so on, and facing the opportunities and challenges as same time, how to catch the opportunities and face the challenges to realize the comprehensive and sustainable development, is an urgent problem need to be solved by the people of the Group.According to the practical situation of the Group, this paper took some investigation and discussion on the Group’s strategic management.In chapter one, this paper analyzed the industry background and development process of the Group and investigated the problems in development, after that, put forward the content, ideas and methods of this research.In chapter two, this paper analyzed the external developing environment of the Group. Through the analysis on external developing environment by PEST model and influencing factors from four aspects e.g. political, economic, social and technological, a solid foundation was laid for the establishment of the Group’s strategic objective.In chapter three, this paper analyzed the status of the Group’s internal resources. The paper set forth the Group’s organization structure, qualification, personnel, equipment, scientific research and production and management status, and analyzed by value chain, VRIO frame and internal factor evaluation matrix, and got the basic evaluation of the Group’s internal situation.In chapter four, based on the general strategic development of the group, this paper analyzed the operation strategy by using SWOT model, and analyzed each parameter by quantitative strategic planning matrix (QSPM), and found that SO strategy is the most suitable strategy for the Group’s long-term development, based on the analysis of the Group’s internal resource situation and external development environment, this paper put forward the general strategic development of the group.In chapter five, this paper put forward the general requirements for the Group’s strategy implementation, discussed the main management measures of each business strategy. The establishment of performance evaluation system for the strategy implementation can ensure the orderly improvement and fully implementation of the Group’s strategy.