Research On The Development Strategy Of China Railway Construction Engineering Group

As one of the pillar industries in national economy, the construction industry is playing a significant role in social and economic development. Our country has maintained the development trends of steady economic growth since it began opening up30-plus years ago. Our country is now in the era of heavy industry and the governments put great effort into construction of infrastructural facilities. The investment in fixed assets nationwide has kept growing since2005and the construction industry involved has come into the golden age of rapid growth. But with the development of IT and market forces, our construction industry are up against stiffer competition and its internal and external circumstance is coming in deep reform. As a large enterprise group in the field of construction, How China Railway Construction Engineering Group takes and maintains the competitive superiorities in a new competitive market environment facing opportunity and challenge is an important issue to be considered cautiously from a long-term development. Therefore, this paper mainly studied the development strategy of China Railway Construction Engineering Group from the angle of the strategic management, which is significant in guiding businesses constructing core competitive ability to maintain a sound and sustained development.This paper falls into six sections:Chap.l expounded research background, significance, methods, contents and structure; Chap.2reviewed the research situation, basic theory, methods and tools of Enterprise Strategic Management; Chap.3analyzed internal and external circumstances of China Railway Construction Engineering Group and built SWOT matrix for this company’s strategic environment analysis based on the results; Chap.4built the strategic system for China Railway Construction Engineering Group, which includes overall, business and function strategy from top to bottom and researched the concrete content; Chap.5proposed three basic principles, three critical control points, three guarantee measures to ensure successful implementation. In conclusion, summarized this paper, including main research fruits and the further prospects.The main research fruits are as following:(1) Based on the development state of China Railway Construction Engineering Group, according to the business strategy management theory, divided the process of business strategy management into three stages including environmental analysis, system construction, control implementation, which provided enterprises with explicit ideas.(2) Applied various effective strategy analysis tools to analyze the internal and external circumstances of China Railway Construction Engineering Group and built SWOT matrix for this company’s strategic environment analysis, which had some guiding significance for the coming practical works of business strategic analysis.(3) Built the strategic system for China Railway Construction Engineering Group, which provided the theoretical basis for strategy formulation and plan for the company in the future.