Research On Strategies Of China Railwayno.9 Group Co., Ltd

In recent years, China's economy has developed sharply. China vigorously invests to the construction of infrastructure, which provides a favorable platform for the development of construction industry. China Railway No.9 Group Co., LTD was set up in 2003. Since the establishment of the enterprise, the company has made some achievements, but it has also met some problem. It is very important that how to determine the direction and how to seize the historical opportunity. So making a suitable strategy of the company will be the key to solving the primary problem.The article used the fundamental theory of strategic planning and made a corresponding strategic planning on the development of China Railway No.9 Group Co., LTD. At the beginning, it put forward the research background, significance, research methods, the frame and the contents of the article. The second part made a review of the strategic theory and the thesis of some strategic concepts, and made a summary and analysis of the relationship of the strategic and the environment, the core competence theory, the strategic analysis theory, and the enterprise strategy formulation. The third part made a simple introduction of China Railway No.9 Group Co., LTD and used the PEST Analysis Method to analysis the macro-environment outside the company and analysis the business cycle of construction industry and the market conditions of the construction industry. The next part analysis and evaluate the internal resources of China Railway No.9 Group Co., LTD, and find out the superiority and inferiority of the China Railway No.9 Group Co., LTD The fifth part is based on the third and the forth parts, used the SWOT analysis method to combine the external environment and the superiority and inferiority inside, in order to point out the aim of the development strategy of the company and the investment center in future. According to the foresee problems of the development strategies which has been proposed above, the last part proposed some particular advices on the developments of the company from finance, organization, human resources and enterprise culture.