A Research Of The Panjin Jinyu Oil Technology Development Company LTD Development Strategy

With the changes in the international economic structure, phase of upheaval in the Chinese economic pattern reorganization, petroleum industry, China Petroleum Liao He Oilfield sub company and China petroleum natural gas group company business of re combination and arrangement in continuing to promote. How the App Co strategic management thought and the theory to formulate the petroleum company after the development strategy, and carries on the implementation accurately, is very important to the existence and the progress of a company.In this paper, the Jinyu Panjin Petroleum Technology Development Co., Ltd. as analysis object, application of corporation strategy management theory, revealing and draw up the development strategy of it later. The Jinyu Petroleum Technology Development Co., Ltd. as the research object, in-depth analysis of the company's operating status and strategy implementation, in addition also in-depth review of the strategy implementation of Jinyu company. Combined with the SWOT matrix analysis method for in-depth analysis of the the company lies in the favorable and unfavorable situation and facing the opportunities and challenges of exposition, in the foundation to make strategic research, reveals the diversification strategy for the correct development of Jinyu Panjin Petroleum Technology Development Co., Ltd.. According to the development strategy.Secondly, through to the Jinyu Company's external environment and the internal environment's analysis, obtains the opportunity which and the threat the enterprise faces, the superiority and the inferiority.finally, based on the strategic analysis, proposed the Jinyu Company's multiplex strategy is the correct strategy direction.According to multiplex strategy, the first carried on regarding the energy development, the service which develops vigorously should for the oil equipment the petroleum technology service the petroleum and the building material, its goal is realizes gradually by the oil field enterprise to the society enterprise's transformation. Based on this, proposed that the corresponding strategic target and realizes the way. Meanwhile through to Jinyu Company developmental strategy question research, not only has certain practical significance to this company's strategic choice, its related research results also have the reality to the domestic similar Large and middle scale Enterprises to profit from the value.