Zhongxing Of Communications Enterprise New Product Of Mobole Phone Research And Development Project Risk Management Research

Because of the special conditions of the socialist market economy, China’s telecommunications companies in the new product development process will encounter some risks, such as cost overspend, the difficulties in technological breakthroughs, inadequate follow-up funding, R&D progress lag, hardly meeting the demand of market. Thus, how to effectively identify, assess, control and cope with these risks would have great impact on the success of R&D of new products for telecommunications companies.In this study, ZTE is taken as an example to study project risk management of research and development of new products for communications companies. This study is conducted based on the theory of project risk management. Firstly, this study analyzed the risks of research and development of new products for the ZTE project. Then Risk Index of research and development of new products is established and AHP is used to determine the weight of each index. Finally, this study used fuzzy comprehensive evaluation to evaluate the risk of research and development of new products in ZTE. Based on the results of fuzzy comprehensive evaluation, the paper puts forward the corresponding countermeasures to improve the ability of risk management of research and development of new products.By fuzzy comprehensive evaluation, the critical risk factors of new product development projects in ZTE are identified, including organizational risk, market demand and price risk, market policies and regulations risk, the head office of financial risks schedule and quality risks. To solve the above problems, some solutions are proposed to reduce the risk of R&D of new products, including:establishing a correct perceptions and awareness regarding risk management; strengthening organizational management for R&D project to reduce organizational risk; accelerating product development and putting into the market to reduce market risk; strengthening technical changes and improvements to reduce technical risk; preparing risk prevention and control plans to reduce financial risk; making appropriate decisions regarding project selection and termination; strengthening production management to reduce the risk of production of new products; strengthening the new R&D project management to reduce the risks of progress and quality.