Research On Service-oriented Enterprise Growth Strategy Based On Ecological Theory

The life and growth of different enterprises are different, for the cases are complex and diverse. For the development of enterprises, it is critical to analyze key factors affecting enterprise business growth, study main mechanism of enterprise business growth, and develop appropriate growth strategies. Currently, many scholars have made efforts to such study with a variety of methods, and gain a lot of achievements. However, as time progresses and the reality of development, you need to select a new perspective and the starting point for business growth mechanisms and strategies portray a theoretical level, the individual level of analysis combining all angles, give full consideration to the relationship between as well as their own conditions, a comprehensive study of corporate growth strategy.Ecological theory to solve the problem of corporate growth strategy provides a new perspective. Enterprises in developing strategies, not only to analyze their own resources and capabilities, but also consider their respective enterprise ecosystem Therefore, the use of ecological theory, business growth strategies to help develop the right strategy to win market competition; also help predict future industry trends and other issues, in order to provide a theoretical basis for the development of industrial policyIn this paper, service-oriented business growth strategy for the study of the ecological objectives, highlighting the growth in service-oriented business opportunities and challenges. First, summed up the Chinese and foreign scholars and business ecosystem ecology theoretical research status; Second, summed up the theory of ecosystem; Third, a clear service-oriented business and its growth in the range of connotations, analyzes the growth of service-oriented enterprises and their external environment and internal management obstacles barriers; Fourth, the analysis of the service-oriented enterprise ecosystem elements, including biological factors and abiotic factors, analyze service-oriented enterprise ecosystem structure, including component structural, spatial and temporal structure and trophic structure; Fifth, the study of ecological theory perspective of service-oriented business growth mechanisms, such as dynamic mechanism, adaptation mechanisms, evolutionary mechanisms; Sixth, according to the service-oriented ecological theoretical perspectives and barriers to business growth connotation, ecosystem composition, and growth mechanism proposed core enterprise and crevice enterprise service-oriented enterprise ecosystem growth strategy.