Influence Factors Of City Resident Consumption In China From The Perspective Of Sociology Analysis

With the continuous development of economy in our country since the reform and opening up, consumption as a social activity has been more and more get the attention of people. While early western economic theory has a deep research on consumption, but also in the process of research scholars profound understanding to the consumer is not only a kind of economic activity, it also involved a discipline is not just economics theory, political, sociology and other disciplines involved in also make our understanding of consumer have a different perspective. Itself in terms of sociology, consumption function, way and content of social make it has the great significance of social science research, and other disciplines, sociology tent to go from the perspective of groups, organizations, the overall view of consumption and the factors that affect the consumer decision-making.Therefore, this article through to aspects of the existing theory of economics, political science, psychology, further confirmed the consumption not only with the exchange of commodity value and use value, also it is through the exchange of the individual and society to establish a connection and a more in-depth study found that people even through the level of consumption of certain types of goods to confirm their social hierarchy, belonging to groups and self worth.Using quantitative research methods, this paper tries to through the analysis of CGSS2003years national survey data, selecting people may affect consumer choice of gender, age, education level, political affiliation, insurance, and subsidy, monthly income, household income, housing situation, the trust level of multiple independent variable, through multiple linear regression is investigated for the dependent variable family basic living expenses and consumptive attitude, and to verify one by one to make assumptions, the study found that highest level of basic cost of living related with annual family income, followed by visitors age, level of education, gender, life satisfaction, social security,marital status. Factors affecting consumer attitude, in turn, is influenced by the degree of education, age, job satisfaction, respondents sex, social security, political outlook, occupation.