The Research Into Current Situation Of Floriculture Consumption Of Residents In Changsha City

With the continuous development of social economy and the improvement of people’s income, the flowers consumption demand will change too. Horticulture is already in our country gradually to develop in the direction of large-scale, industrialization, and trade patterns of the flower industry in the world occupies an important position. As emerging industry of horticulture, it combines ecological benefit, economic benefit and social benefit into an organic whole, in the global scope rapid development, all countries in the world regard it as a kind of green sunrise industry. Hunan province is one of the important provinces of our country industry of flowers and plants, and as the provincial capital of Hunan province in Changsha city, the overall level of flower consumption is not high. How to correctly guide the Changsha city flower consumption, promote the production, research and development of flower industry, the advantages of the use of local geography, climate, resources, vigorously develops the flower industry, promoting agricultural growth, increase employment opportunities, generate huge economic benefits, thus giving impetus to the development of flower industry in Hunan region, this is a problem worthy of our in-depth study.First of all, this paper introduces China’s flower industry, Hunan flower industry development present situation, illustrates the research background, and the theory of domestic and foreign related research made a brief statement.Second, residents of Changsha city flower consumption market survey scheme design.In this paper, the market plan, questionnaire design and survey process is introduced in detail.Third, through to the Changsha city residents has carried on the field survey of flower consumption, the basic information of the investigation, identify problems, consumption survey data statistics and analyses, respectively. And based on the investigation into the object’s basic situation, including gender, age, culture level, and individual income level is different, contrast analysis of urban residents, as a result of these different flower consumption characteristics.Finally, according to the analysis of the survey data, it is concluded that the main body of Changsha urban residents consumption flowers features, cause of consumption and the amount and frequency, variety structure, time and purchase way from six aspects of consumption with the investigation conclusion. And according to the above research, this paper puts forward some countermeasures and Suggestions to promote the Changsha urban residents consumption flowers: Intensify propaganda, excavate potential consumer groups; Focus on flowers consumer groups, developing consumer market; Improve the professional quality of flower sale and the service level; Layout optimization of flower sales market, improve the market circulation system; Flower industry use of regional advantages, insist on scientific and technological innovation; To strengthen all kinds of media publicity and utility of flowers.