Status Survey Of Flower Industry And Discussion On Its Advantaged Improvement In Zhejiang Province

According to the domestic and international agricultural experience, flower industry is of great benefit and potential market for Chinese economy. In recent years, with the rapid development of national economy, the flower industry in Zhejiang has been developing dramatically and become one of the largest production areas of ornamental plants in China, which presents its own characteristics and advantages gradually. From the statistical data in last two years, we found Zhejiang province was the top in production area and yield of flower industry, even though there is still obvious differences are existed compare to the developed countries. Similar to other industries in China, the flower industry in Zhejiang is also under the pressure of structural adjustment and transformation, after the high-speed progress in the initial developmental stage. The fluctuation of flower industry was effected by various reasons, lack of self-orientation is more influence than the governmental policies, which results in fail to follow the developing current.,The thesis is combined with the subject ' Studies on the current status and future strategies of flower industry in Zhejiang Province' which set up by Zhejiang Agricultural Department. Having visited 11 cities in Zhejiang province such as Hangzhou, Ningbo, Jiaxing, Shaoxing and Jinhua, the status and advantages of local flower industry were investigated. Based on analysis of statistics data of domestic and international flower industry, the main results were as follow.1. In this paper, three aspects of statistic data was analyzed, the first is Chinese flower produce and sale data in 2000-2004;the second is the data of planting area, breed structure and sales statistic in every provinces in China, the third is the change of the primary flower data in the past 5 years, then the position and feature of flower industry in Zhejiang were summarized.2. Combined with the chance of the subject form Zhejiang agricultural department, the author visited these 11 cities, surveying more than twenty countries with advantaged flower planting tradition or characteristic in floriculture advance process, to investigate and analyze the production status, circulation channel, technological innovation, production cost, financing mode, training of person with ability, service system and support policies forflower industry of Zhejiang. On the basis of the investigation analysis, the author expounded the advantages and problems of Zhejiang flower industry in detail, including profound production base, favorable development condition, perfect production distribution, multiplicate product types, technological innovation, outstanding market circulation as advantages, along with imperfect production structure, high cost of production, reasonless service system, unfavorable financing mode and the inexistence of floriculture assurance as problems.3. The author analyzed couples of the most characteristic cases of flower industry in Zhejiang, such as floriculture broker, production cooperation, flower market and flower product export, and then presented their development foreground.4.After in depth research which consisted of literature summarize, data analysis, field survey and case study, this paper gave advice on the following six aspects about how to improve the advantage of flower industry of Zhejiang: improve species structure, technological development, develop marketing system, develop technical service, improve planning for floriculture ground and support from political ways.