Study On Developing Design Of Bubugao Group Huaihua Central Plaza Project

Commercial real estate refers to the real estate forms used for retail,catering,entertainment,fitness services,leisure and other business purposes.The prosperity of commercial real estate complies with the booming development of China's economy and is the need of urban construction.With the development of the Internet,the e-commerce industry will have a certain impact on offline real business,and also open up a new development model of "commercial real estate + science and technology + Internet thinking".Through the combination of online and offline,we can make full use of big data,get closer to the needs of customers,and realize the sustainable and healthy development of commercial real estate.Take Huaihua Central Plaza as an example to study the fit between commercial real estate and new consumption mode,and take this as a guide to accumulate management experience and set a benchmark for the industry.This paper takes Bubugao Group Huaihua Central Plaza project as the research object.We analyze the environment and feasibility analysis of project development plan,project development plan design,implementation steps and safeguard measures.Firstly,the paper introduces the background and significance of the research.Meanwhile,it compares the current research status at home and abroad,and puts forward how commercial real estate can better meet customers in the face of new domestic situation and new environment.At the same time,the research methods and theoretical basis are introduced,and research ideas are expounded.The second chapter,from the political and legal environment,economic environment,social and cultural environment,technology environment which central plaza project according to four aspects analyzes the external macro environment,at the same time analysis of a backgammon group in charge of the company,which central plaza project internal advantages and disadvantages are analyzed,at last,through the SWOT analysis method to evaluate the development plan design.The third chapter clearly defines the positioning of the project,shows the value concept of the brand,and preliminarily introduces the customer group property of the central plaza project and the planning and design of the project.Ensure projects can be completed on time and with high quality through the development of special plans,general control plans and target costs.The fourth chapter is the key link of the project development plan.It starts with the details such as safeguards to ensure the project can proceed smoothly according to the plan.The research of commercial real estate can promote the development of commercial real estate to some extent.With the impact of the development of the Internet on real business,commercial real estate needs to make full use of big data and precision marketing,close to user experience and meet personalized demands,so as to achieve the sustainable and healthy development of commercial real estate.