Research On SINO-OPEC(Hunan Branch)’s Enterprise Culture Construction

In today’s society, enterprises are facing change rapidly and highly competitive external environment, enterprises want to establish their own position in the market economy, must enhance its strength from all directions, which enhance the "soft power" is particularly important. For decades of research enterprise management research shows, have excellent corporate culture is the biggest difference with other enterprises is everlasting enterprises. The branch of Hunan petroleum company performance is good, has created huge profits for Hunan province. Such a fine petrochemical enterprise, its success must be more excellent and adapt to the environment of enterprise culture. At the same time, the branch of Hunan Petroleum Company belongs to China Petrochemical Group, and the oil has always been the focus of public opinion, corporate culture and operation situation of Hunan oil company enterprise culture also contributes to the understanding of oil. We hope that through the general situation of Hunan petroleum qualitative and quantitative research on corporate culture that the branch of Hunan petroleum company enterprise culture.This paper first discusses the background and significance of the research, and then to the enterprise culture and competitive advantage theory, then further expounds the meaning, content and structure of corporate culture, and explains the main function of enterprise culture. Through the investigation and study the current situation of corporate culture construction company of Hunan oil company, analyzes the construction of enterprise culture of Hunan oil on the achievements and shortcomings, and analyses the reasons for the building of enterprise culture in the competitive advantage oriented problems, and on this basis, put forward specific measures to optimize the cultural construction of Hunan oil company.