Research On Enterprise Culture Construction Of The Shandong Gold Group

The culture is the soul,the imple of an enterprise.As" the gold",there's no difference of the products,the future competition of enterprise is finally the one of talents,the one of enterprise sprits.For this point of view,Enterprise cultural as an integral part of the development of enterprise,is necessary to conduct in-depth research.Enterprise culture comes from practice and it becomes theory to guide practice.Look over the culture of Shandong Gold Group,Shandong Gold Group carried out the reconstruction and reform in different stages of development whith Promots the advancement of enterprises continuously.Presently,the survival environment and the competition pattern of the gold enterprisehard been changed.Enterprises need to carry on the strategic choice and system arrangemen,which need the approval of the staffes to be the content of the enterprise culture.At the same time,the enterprise culture in turn can affet the enterprise strategy choice.Combined with years of practical work in enterprise culture,we want to sort of sort of enterprise culture,and to identify prombles of the Shandong Gold Group.Then analyze the reasons,put forward targeted the Countermeasures of improvement and innovation of enterprise culture,to provide a structural framework for the study of cultural construction.To be an advanced enterprises culture is the ultimate goal,win the high ground of the differentiation strategy" and boosts the Shandong Gold Group to realise the goal that" the world of Shandong Group will become a world of fortune and prosperity".At the same time,enterprise culture construction is a very difficult project.To achieve more practical application value,it depends on the combining corporation of academics,politicians and the corporate world,on the improvement of the whole social value orientation and social fashion,on the enterprise participation and interaction.