The Empirical Research About The Impact Of Private Enterprises’ Social Responsibility On Its Competitiveness In Listed Corporations

At the present, Western countries attach great importance to corporate sicoalresponsibility (CSR). The governments and non-governmental organizations have issuedthe regulations on CSR. However, the labor disputes, food safety and environmentalpollution events are frequently arising in private enterprises who play an important role inglobal economic. In the process of building a harmonious society, private enterprises mustfulfil the CSR.In recent years, some private firms have realized the necessity and urgency of CSR,and they are fulfilling CSR actively, but some firms are not willing to fulfill CSR becauseof their governance structure. Now the competition among enterprises is also no longerlimited to product and service quality, but whether companies have corporate socialresponsibility as well as own the responsible competitiveness. This is a huge threat forprivate enterprises. So this research has inportant significance.Based on the stakeholder theory, corporate competitiveness theory and so on, thepaper would study on the relation between CSR and enterprise competitiveness. The paperanalyses the CSR to shareholders, the staff, suppliers, creditors, customers, thegovernment and the environment. When studying on the competitiveness, the paperassesses it in its scale, profitability and growth competitiveness and calculates it with theweight coefficient. To make the conclusion more scientific, this model also contains twocontrol variables, four dummy variables and two manipulated variables.According to analyzing the literature and theoretical, the paper uses the normativeand empirical research and puts forward nine research hypothesizes. By means ofSPSS15.0, the paper finds six of them are right and three of them are wrong. Theconclusions are as follow:（1） CSR of private enterprises takes a positive role in promoting competitiveness,that is to say, if the private companies join in CSR activities, their competitiveness willstrengthen.（2） If the private companies undertake CSR activities, their competitiveness willpromote in the same stage.（3）If the private companies carry out the CSR to the stakeholder, theircompetitiveness will also strengthen latterly. CSR and competitiveness have significantpositive correlation. （4） If private companies perform CSR to shareholders, the staff, suppliers,creditors and customers, their competitiveness will enhance. But if private companiesfulfil CSR to government, their competitiveness will weaken.（5）Educational level of the executives has the positive regulating effect. However,the age of the executives does not have the regulating effect.In short, if private companies fulfill CSR, their comprehensive competitivenesswould enhance. However, when private firms fulfill the CSR to different stakeholders,their competitiveness will have different effects. Therefore, private enterprises shold fufillCSR based their ability.