| In China, the development of public construction projects related tomodernization of the city. However, imperfect system of public projects which result inthe development of public projects lagging, affect China’s urbanization processseriously. There are two main factors: On the one hand, Investment subject is toosingle, lack of construction funds; On the other hand, the government lack ofprofessional technology, advanced management concept, which lead to unsuccessfuloperation of public. However, the developers have the capital, technology, advancedmanagement concepts, the success of the operated cases and so on. The governmentprovide to policy supports and land resources for developers, and with the spread ofthe composite property concept in domestic. Therefore the public project combine withreal estate project generate public welfare subject--compound property, and compoundproperty is spread widely in our country.Public welfare compound real estate operation mode is a new mode，whichbreakthrough the traditional system of public welfare, and realize sustainabledevelopment and commercial operation of public welfare projects. In this mode, thegovernment provides land and to seek opportunity of cooperation with enterprises, thusthe government combines with enterprises. In the public welfare composite real estateproject, the government provides policy support for developers, developers free ofcharge for the government to build public projects, both committed to themodernization of the city.Public welfare compound real estate operations achieve a win-win situationamong government, developers and financial institutions. The government reduces thefinancial burden and promotes the development of public projects and urbanization,performs government functions. Through public construction projects, developers tofulfill the social responsibility, improve the social image of developers, also get goodeconomic benefit and social benefit. At the same time, establishing the goodpartnership with the government, for the enterprise future development has laid a goodpolitical basis. Financial institutions to participate in projects for the construction ofthe government and developers to provide sufficient funds, and effectively manage the project funds, reduce the probability of money blindly using, also obtain theconsiderable investment income.Firstly, this article expounds the background, the contributing factors and thecharacteristics of public welfare compound real estate and analyzes its innovationpoints. Then this article analyzes the operation mode of traditional public project, andanalyzed the advantages and disadvantages of the main operation mode. Finally, thisarticle mainly studies the operation process, mechanism and risk of the public welfarecompound real estate operation mode, and builds a model by using the theory ofdynamic alliance cooperation countermeasure, analyzes the income distributionstrategy of the three players in the league, provides certain reference for actual alliancecooperation’s income distribution. The research results of this paper play a certaindegree of reference for transforming government functions, promoting the constructionof urbanization and reforming the public project operation system. |
