Research About Competitive Strategies Of CPIC Property Insurance Company Pingdingshan Branch

With the advancement of economic reforms and the process of marketization, China’s insurance industry has entered the important stage. On the one hand, after20years of development, China’s insurance industry has made great progress, with the Insurance awareness increasing and the degree of the insurance market’s monopoly gradually reducing; on the other hand, a higher level of market competition requires insurance companies to change the current model of development and focus the competition strategy to improve the products and service levels. Different from others, the insurance company take risks as the business and there is a certain particularity in the formulation of competitive strategy. So, how to select, develop and implement the optimum competitive strategy becomes one of the issues the insurance company managers must pay attention to and resolve.On the basis of the Chinese and foreign research, this paper firstly analyzes the competitive environment and resource conditions, and then carries out a SWOT analysis. Combining with the competitive strategy and guiding ideology of CPIC, this paper selects the differentiation strategy. In order to enable the implementation of the competitive strategy smoothly, this paper has developed specific measures from different aspects of the brand, service, marketing and human resources, so as to improve the market position and core competitiveness of Pingdingshan branch...