| Social media are computer-mediated technologies that allow users to create and distribute information and content in the digital age. Whether it is text. sound. image or video, social media has become increasingly interactive. Social networks deepen media communication between people using a variety of media. As print media and television are gradually moving online, social media are becoming essential tools for fashion innovation in the digital age. Fashion images and videos can be widely shared on the Internet with the aid of broadband and mobile technology. Luxuriant visual experiences not only make it easier for people to follow fashion trends, they also help customers become more intuitive in understanding and recognizing the brands' fashion concepts. In turn, this makes it more convenient for the designer brands to promote their products and lifestyles. Ultimately, the integration of social media, visual arts, and information technology pushes the fashion age and fashion communication to a new height. This research paper explores the strategies of social media applications necessary for fashion designer brands to remain competitive, and understanding social media as environments. |
