Global Value Chain Theory Upgrade Path And Countermeasures Of China’s Automobile Industry

Automotive industry is a typical capital-intensive technology industries, many involving associated enterprises, is a pillar industry of the national economy. Despite the rapid development of China’s auto industry, but in the process of development of the automotive industry is also faced with many problems, compared with developed countries, the automobile industry still has some gaps in the global value chain is still in the low value-added sectors, R&D and design and marketing and sales of high value-added sectors are still in the hands of developed countries. Therefore, China’s automobile industry must achieve industrial upgrading, in order to have a place in this highly competitive market. In this paper, the automobile industry as the research object, through the use of drive mode theory of global value chains, innovation-driven theory to analyze how to achieve industrial upgrading of China’s automobile industry. It has a certain practical and theoretical significance of the automotive industry to upgrade our guide.Article first line drawn through the SWOT analysis of China’s automobile industry has developed rapidly in recent years, but in the process of development is still facing various on brand awareness, product quality and safety performance, R&D is weak, the production scale of the problem and the degree of concentration, there are still all sorts of external threats policies and international operations, the automotive industry in dire need of upgrading, after the adoption of the automobile industry are analyzed, the path is proposed to upgrade China’s automobile industry is the successful realization of feature upgrades, from low value-added sectors to both ends of the high value-added sectors climb. That left from a focus on production processes to the development, design aspects found climbing right turn to marketing and sales cycle from production processes.The next article on how to achieve functional upgrade of a proposed upgrade path based on innovation-driven, under this path, technological innovation, industrial clusters and institutional innovations for the automotive industry has a role in promoting the realization of feature upgrades. Through technological innovation, system innovation and clusters of innovation in these three areas of innovation to achieve the function of auto industry upgrading.Finally, for the automotive industry upgrade path from a technical level, the institutional level of industrial clusters and presents a targeted strategy to upgrade the automotive industry functions, the technical level is to ask enterprises in industrial upgrading process to consolidate the technological innovation in the existing energy under pressure to develop new energy vehicles, while enterprises should constantly innovative business models to a new form to participate in the enterprise competition. Enterprises in the process of technological innovation are inseparable in need of funding, which requires businesses and government to provide R&D funding. Institutional level that in order to support the development of the automobile industry, you must have the relevant system security, laws and regulations, security policies, so as to lift the worries of enterprises. Industrial clusters to achieve automobile industry cluster development, access to the cluster advantages.