The Study Of Development Strategy Of Wan Hai Lines Ltd.

This paper is mainly on the analysis of Wan Hai Lines Ltd. remains good operation and gaining profit and still becomes larger and larger in the company size and voyage line services and gains the reputation of "No.1 in Southeast Asia container logistics" and "The king of profit in container feeder service " under the dog-eat-dog international shipping container logistics market. It also studies the company's development strategy according to the feature of the company, the present international shipping market and the trend of the international shipping market in the future.This paper analyses the development strategy of container fleet and container logistics services, under the macro-environment, the micro-environment and the international shipping container market. By SWOT analysis, analyze and generalize the opportunities & threats which Wan Hai Lines Ltd. is facing, and the strengths & weaknesses which Wan Hai Lines Ltd. has. Focusing on the operation and management of the own ships & the chartered ships, according to the successful experience of the company. This paper also proposes some reasonable suggestions for Wan Hai Lines Ltd. according to the development strategy and the current situation. Such as, strengthening its alliance with some marine companies, and its cooperation with international container harbour, international bank, and marine college etc. If these suggestions can be adopted flexibly and properly, they are definitely constructive to the development of the company and beneficial to increase its profit. At the same time, it supplies reference to some relative companies.