The Research On The Development Strategies Of SITC Container Lines Co.Ltd.

Nowadays, the container transportation market changes quickly, while SITC Container Lines Co. Ltd., as a private company, has survived to be a main competitor on the Sino-Japanese lines since some ten years ago, with good operating results and a growing scale. Those facts are analyzed from every point and angle as many as possible. Meanwhile, some feasible suggestions and strategies are given after the analysis of international situation and future development trend.Firstly, several methods are used on the analysis of the inner and outer conditions of SITC Container Lines Co. Ltd, under the macro-environment, the micro-environment and the international shipping container market, including the development of shipping industry and international economy trend. Secondly, the ship management, cost management and safety management are discussed from the point of company operating and management. Finally, strategies and methods are concluded after the suitable analysis. Focusing on the operation and management of the chartered ships, feasible suggestions are given, such as how to reduce the operating cost, how to modify the container fleet, strengthening its alliance with some marine companies, and its cooperation with international container harbor, international bank, and marine college etc. If these suggestions could be adopted flexibly and properly, they will be definitely constructive to the development of the company, beneficial to its profit increase.