Thailand B2C E-commerce Credit Risk Research And Prevention Strategies

Currently, many countries around the world are focused on value in information and communication technologies, e-commerce development in each country very quickly, especially in B2C e-commerce model, the behavior of the user’s connection is also changing, and now most of the world of information dissemination on the Internet are used contact, so you can not deny the importance of the Internet in the current society more and more people are using the Internet to purchase goods e-commerce capabilities, and e-commerce as a new model of Internet-based links.Through e-commerce is to assess the current situation in Thailand’s e-commerce development, e-commerce strategies in order to understand the basis of the development of e-commerce research and prevention of the risks that exist through research. If later you can design platform website will help more small and medium enterprises to develop e-commerce business, so most of the research is to get the customer’s trust and fairness belong to the qualitative indicators of how these risks and prevention indicators of trust interpretation has become, I found through investigation that B2C e-commerce in Thailand has just started, many suppliers of goods exists integrity issues and no product warranty guarantee, but since this a few years ago the Thai e-commerce will also be difficult to achieve, because the number of online buyers rarely, but now slowly understand what Thai people are e-commerce, at present.80people in Thailand may be traded through the technical aspects of the site not previously more, but Thailand at a disadvantage in terms of technology including the handling of the Internet law, but Thailand is an open e-commerce online marketplace for consumers around the world, and as such, Thailand must be prepared to trade e-commerce system for other countries to compete.An important issue to be resolved this writing,, the first is the trust of customers, and the second is to pay a third of logistics, including delivery time and the destruction of the goods. Difficulty does not exist in Thailand electronic mall platform can be paid, not directly connected to the online banking payment, the course of study is the existence of solutions to the problem, the easier for entrepreneurs and consumers as well as to reduce the problem of mistrust. E-commerce can not only reduce the instability brought their own e-commerce as well as to prevent the risk of weakness, but also improve consumer and business confidence in e-commerce credit and to improve the basis for development of new forms of state and e-commerce trade support transformation. In summary, this paper focused on improving all aspects of B2C e-commerce in Thailand narrative development, thus to promote the interests of consumers and to promote scientific development of enterprises. Contents of this paper to adhere to the excellent professional competence, practical and pragmatic solutions to solve the problem of the path of the scientific method, the pursuit of high-value management consulting, solutions and practical ability to implement continuous improvement issues combine to develop the ability to lead, committed to high-value solutions enable customers to obtain high-quality services in order to continue to improve access to the trust of customers and promote economic development. The results of research done in order to change the traditional Thai online before buying, Thailand B2C e-commerce developed in order to achieve the level of the international community.