Study On Developmental Strategies Of Industrial Tourism In Sichuan Province

Industry tourism is a kind of new tourism form with the characteristicsof crossing industry. The development of Industry tourism can greatly propel theregional economy and promote enterprise cultural. So Industry Tourism is becoming anew bright spot of tourism.Sichuan Province is located in the southwest hinterland.it is the important meetingpoint connecting central region with western region, known as "western highlands ofeconomic development". Industrial base and industry categories make it unusual, thereis a wealth of industrial tourism resources. Howerve,the development of tourismindustry in the past has not been got companys and government’s attention, resulting inindusty tourism of Sichuan lagged behind other provinces. In view of this, the authorselected industrial tourism in Sichuan Province as the research object. Firstly, heprovides a brief overview about Sichuan industrial tourism development status byreading literature, then making a SWOT analysis on the basis of states and finding outsome problems of industrial tourism in Sichuan Province, for example, the environmentand awareness of industry tourism has not yet formed, industrial facilities of tourismindustry lag as well as the lack of tourism professionals. In the final chapter the authorproposes detailed countermeasures of development for tourism industry in Sichuan,suchas improving industrial tourism spatial layout, product development system and theestablishment of industrial tourism security system, aiming in providing some theorysfor a suitable tourism way that fuses Sichuan industry and geographical characteristics.