A Study On The Evaluation Of Tourism Industry Competitiveness In Sichuan Province

The tourism industry as an emerging industry plays a significant role in promoting the healthy and stable development of the national economy. Since the reform and opening up in China, China’s tourism industry has been rapid development, and the provinces within China are also increasing emphasis on the development of tourism, the province’s tourism has become increasingly fierce competition. The domestic and foreign scholars have studied the competitiveness of other industries (such as industrial), they have begun to turn to the study of the competitiveness of the tourism industry, and the study of the competitiveness of the regional tourism industry has a very important theoretical and practical significance.Sichuan’s tourism resource endowment among the best in China, the tourism industry has been developed to some extent through the strong support of the relevant departments of the Sichuan Tourism, the gradual increase in the competitiveness of the tourism industry. But Sichuan Province is not a strong tourism province, which owns tourism resources and tourism industry in the other provinces of the country competitiveness rankings do not match. Studying Sichuan tourism industry competitiveness and building evaluation system to evaluate the tourism of Sichuan Province, and the evaluation results will give an important guidance to the development of tourism in Sichuan Province, and it can propose a development strategy based on the evaluation results, the tourism industry is now also become a region important to the national economy integral part of, and the Sichuan tourism development can also promote the development of the local economy.This paper uses Industrial Economics, Tourism and Regional Economics theory, and used quantitative analysis, the lateral correlation analysis and empirical analysis to evaluate the competitiveness of the tourism industry in Sichuan Province. And this paper tried to use the elements involved in the resource endowment theory, the theory of competitive advantage, the core competence theory, system theory and the theory of sustainable development, combined with the evaluation model of regional industrial competitiveness at home and abroad, and combined with the region’s own special influencing factors, by considering the impact of various factors on regional industrial competitiveness and data collection difficulty,and constructed Sichuan tourism industry competitiveness index evaluation system, the system owned two first-level indicators, five secondary indicators and twenty-one third indicators, the competitiveness of the tourism industry by tourism revenue, tourism revenue growth rate of tourist arrivals, tourism enterprises, profitability and other influencing factors. The paper uses SPSS17.0software, combined with the factor analysis to do Empirical Analysis of Sichuan tourism industry competitiveness, horizontal comparison of the competitiveness of the tourism industry in Sichuan Province and the other30provinces through the country, and to quantify the tourism industry in Sichuan Province in the country’s competitiveness ranking, tourism competitiveness ranking of the31provinces in the country, Sichuan’s comprehensive competitiveness of the tourism industry ranked9, the reality competitiveness ranked10, which the market performance factor ranked18,the industrial structure factor ranked7, and the tourist enterprise asset use efficiency ranked10,therefore,the tourism market efficiency is not high was the main reason that leaded to realistic competitiveness ranked lower; Potential competitive ranked9, which the tourist reception capacity factor ranked12, the travel natural and human resources factor ranked7, the tourist enterprise asset size factor ranked12, therefore, travel natural and human resources factor to promote the Sichuan tourism potential improvement of the overall level of competitiveness. On the whole, the tourism reality competitiveness is the constraints to enhance the comprehensive competitiveness of the tourism industry in Sichuan, The potential competitiveness to promote the rising competitiveness of the, according to the evaluation results, and compared with the other tourism industry strong competitiveness, identified the advantages and disadvantages of Sichuan Province through comparing with other developed tourism industry provinces, and identified the positive factors and constraints affecting the development of the tourism industry in Sichuan, and dig out reality competitiveness and potential competitive focus to enhance the tourism industry in Sichuan Province, and proposed methods and recommendations to foster and enhance the comprehensive competitiveness of the tourism industry in Sichuan Province, Transform Sichuan’s tourism resource advantages into competitive advantage.