Study On The Project Manager Performance Of QCCI Company

New product development has always been the focus of the enterprise, it is not only an important link in enterprise management, and improve the economic benefit of enterprises and the important means of competition ability, is the enterprise survival and the sustainable development of the key factors and the basic way to continue to grow stronger. Successful new product development is beneficial to strengthen the enterprise’s strategic advantage, to improve enterprise’s corporate image and brand benefit, and can make full use of the production and management resources, is the source of enterprise competitive advantage. New product development companies to maintain its sustainable development at present stage is the basic source of power, mortar for connecting the latest scientific research achievements and practical application of science and technology enterprises, the reasonable use of resources, build perfect management system of new product development, increase the speed of new product innovation and development related to the company’s own competitiveness level, played a key role for the development of the company. Therefore, in this paper, using the analytic hierarchy process, Porter five analysis model and SWOT analysis research methods, combined with the TLS company’s new product development situation, the research systematically the problems existing in the process of analysis, and carried on the discussion on its development strategy analysis.First of all, the research to understand the TLS basic situation of the company and its products, mainly grasp the organization system for the development of new products and new product development is a series of achievements. At the same time, from the perspective of the whole life cycle of new product development, research the TLS company new product development strategy for the benefits of the company and current problems.Unclear orientation of target market selection and product portfolio and the development opportunity, the new product development mode and poor process is a TLS company of the main problems in the current new product development strategy. In addition, resource constraints, asymmetric information and research and development coordination ability is not enough, new product development risk control awareness is not strong, poor quality management system is also restricted the TLS company the influence factors of new product development efficiency.Secondly, this paper mainly analyzed the TLS company new product development environment. In the aspect of external environment, from the national related policy, urbanization and new rural construction, construction and real estate industry development situation of four aspects to identify new product development opportunities and challenges; Based on the five model analyzes the TLS products suppliers and the bargaining power of the buyer, the threat of potential entrants, the threat of substitutes and the competition between companies in the same industry. At the internal environment level, using the method of analytic hierarchy process and score to improve the traditional SWOT analysis model, the TLS within the company through the quantitative analysis on the evaluation index, highlights the internal advantages and opportunities, weaknesses and threat the influence degree of various factors on the new product development, and finally constructs the comprehensive analysis of the SWOT matrix.Then, this article redesigned the TLS company new product development strategy. Rethink the principle of new product development strategy, according to different new products, and formulate the corresponding development goals, target market, and special goal. In new product development strategy, to reposition the target market, adopt the method of new product development and portfolio management for dynamic planning, fully recognize the new product development time. In addition, based on theory of life cycle, mortar made analysis to the phased characteristics of new products.Finally, put forward the TLS company new product development of safeguard measures. Using the related theory and analysis model to optimize the TLS company new product development and strategy to design, to improve the original many defects existing in the new product development strategy, but in the process of the plan implementation and application of concrete, also will encounter more difficulties, this article from the resources safeguard, information sharing of supply chain, new product development and risk control, intellectual property rights protection pattern recognition and selection, the establishment of a comprehensive quality management system in five aspects of TLS company new product development strategy implementation and application of safeguard measures are put forward.