Research On Competitiveness Appraisal For Wind Power Equipment Manufacture Enterprise

Wind energy is a new energy saving and environmental protection. Wind power industry wins a historic opportunity for development in recent years with a rather rapid development momentum.AS the domestic wind power market competition is becoming increasingly fierce, Chinese wind companies have to actively expand the overseas market after meeting the domestic demand basis, The development prospects of Chinese wind power industry is wide. We expect that Chinese wind power industry willmaintain high speed development for a long period, at the same time, profitability willbe as technology mature gradually increase steadily. In order to enhance the core competitiveness of the wind power industry, Improving the wind power industry chain, and realizing the complementary advantages of industry is necessary, as a matter of fact,it also has an important significance in promoting China’s wind power industry sustained and healthy development.This paper first describes the concept and connotation of enterprise competitiveness, and analyzes the changes in the connotation of enterprise competitiveness under the new economic situation.On this basis, this paper researches scholars and research institutions at home and abroad respectively from the point of view, through the analysis of existing evaluation of domestic and foreign models and evaluation system, and finally get the comprehensive exposition of the competitiveness of enterprises. Then, through the development and analysis of the market environment of domestic wind turbine manufacturing enterprise, this paper uses the principle of the system theory of factor analysis on the influence of wind power equipment manufacturing enterprise competitiveness factor. From the financial ability, enterprise management capabilities, enterprisemanufacturing research and development ability, enterprise set up wind power equipment manufacturing enterprise competitiveness evaluation index system of adaptability etc. Application of sub monopoly theory selected, select7domestic wind turbinemanufacturing industry leading manufacturers as research sample, then use the SPSS factor analysis, principal factor analysis precipitation effect of wind power machine manufacturing enterprises, and ranking of comprehensive factors, at the same time, the results were analyzed.Finally, according to the demonstration results, we put forward countermeasuresand suggestions for improving the competitiveness of enterprises, for the wind powe r theory research and practice reform of industry and provide the reference.