Qingdao Tourism Enterprise Standardization Management

Tourism has become a beautiful Qingdao city business card. But alsoshould see soberly, in the development of management does not reach thedesignated position, the service is not standard, the low level of tourismproducts, high-quality goods less, tourism enterprise comprehensivestrength is not strong and so on, is still a long-term development of thetourism enterprises outstanding problems. These problems show that theQingdao tourism enterprise development to today, is actually a bottleneckrestriction period.To achieve a greater breakthrough in higher platform, the key is toseize the standardization building this opportunity, the construction oftourism standardization system, may say is the lifeline of the city tourismdevelopment, it can more effectively leading tourist cities thedevelopment trend of scientific, standardization andinternationalization. Standardization is the only way to improve thequality of tourism enterprises level. To strengthen the construction oftourism standardization, to vigorously promote transformation andupgrading of tourism enterprises. Standard service become the developmenttrend of international economy, set up in line with internationalstandards of service quality standard system is imperative. Tourismenterprises as an important window of service industry, one of the fullimplementation of the tourism standardization, improve the quality oftourism services, is the "twelfth five-year" period steadily improve theinevitable requirement of tourism industry in Qingdao internationalcompetition ability. Related tourism enterprises, therefore, should standat the height of shaping the image of the city brand, put more energy ontourist soft environment building, clear the direction of the standardization construction, to create a national tourismstandardization demonstrative city, and create a national civilized city,strengthen urban refinement management organically, relying on standardto integrate tourism resources, standardization of enterprise managementbehavior, improve tourism management service level, to improve urbantourism infrastructure and service capabilities, we will focus ondeveloping tourism transportation, commercial outlets, comprehensiveinformation consulting service system construction, to improve tourismservice environment, promote transformation and upgrading of the tourismindustry, mass transfer efficiency, promote urban comprehensive servicefunction and the overall carrying capacity of comprehensive enhancement,further heighten the "blue of leisure, world livable city" of the citybrand, achieve better and faster development.Based on the research summary of literature at home and abroad, furtheremphasize standardization is the basic work of tourism enterprises, isthe main stream of the development of tourism industry, and for Qingdaoto introduce tourism standardization work experience more than two years,in the current pilot areas to promote tourism standardization work, onthe basis of full analysis of Qingdao city the necessity and importanceof tourism enterprises to promote the comprehensive standardizationsystem, to solve the problems during the pilot enterprises, apply thestandardization of specific theoretical knowledge to practical problemsin the analysis, sum up experience, study countermeasures, discusses thecorresponding countermeasures, to build a new and feasible managementsystem. To Qingdao tourism enterprises to comprehensively push forwardthe standardization construction, all-round promotion of tourismenterprises management level and service quality, enhance the enterprisethe competitive advantage, and the world as soon as possible, theenhancement enterprise’s international competitive power, providecertain reference value for application. And create national tourism standardization demonstrative city of Qingdao, the tourism industry intothe city’s economic backbone industries has guiding significance. NowQingdao in this study also lack of systematic, so by this article canprovide Qingdao tourism enterprise fully implementing tourismstandardization work provide theoretical reference.