A Study On Financing Strategy Of The New Ventures Which Based On The View Of Resource Integration

Entrepreneurship is a huge driving power to promote social development andeconomic prosperity. The level of prosperity for entrepreneurial activities is a keysymbol indicating the vitality level of the country and the society.Employment is vitalto people’s livelihood. Thus it’s important to implement overall employment strategyas workers’ self-employment, employment with markets regulating, employment withgovernment promotions and encouragements, in order to achieve employment prioritystrategy and more positive employment policies. Besides, it’s essential to encouragemultiple employment patterns, promoting employments by advocatingentrepreneurship. This is the basic route at all levels of government. However, underthe current circumstances with fierce competition and rapidly changing marketingenvironment, entrepreneurship becomes one difficult issue urgent to be resolved. Andmost failures in entrepreneurship are related with lack of resources and difficulties infinancing. But in the current market economy,the manage competition andinternational environment is rapidly changing, and so entrepreneurship is awell-known hard problem. Most entrepreneurs’ failures are related to the disharmonybetween resources integration and financing aspects.The existing researches on the study of entrepreneurship financing are mainlyrelated with the financial sector, which focuses on identifying and obtaining thecapital, however, there are relatively fewer studies on the subsequent capitalintegration and development (configuration, utilization, maintenance). New venturefinancing is essentially a dynamic process of resource integration, while, resourceintegration is the thinking pattern of systematic theory. Therefore, the financingstrategy in line with their actual needs of enterprise should be developed with asystematic way of thinking by new venture financing. In this paper, the theory ofresources integration is used to research the field of venture capital financingsystematic, to seek effective ways to crack difficult business strategy. The mainstructure of the paper is as follows: First of all, in the introduction, this paperdescribes the background and the significance of the research, domestic and foreign research review, research contents and framework, the main research methods, andpossible innovations. In Chapter2, this paper states the new venture theory, financingand entrepreneurship financing, game theory, enterprise management resources andresource integration theory, which lays the theoretical foundation for the later. InChapter3, this paper analyzes new venture financing from outside to the inside. Atfirst, it externally analyzes the factors affecting the efficiency of new venturefinancing and the causes of new venture financing difficulties,And then deeplyapplying the game theory to study the inner game mechanism of venture financing.On the basis of above and resources integration theory, this paper constructs theintegration process model of new venture financing. In Chapter4, this paper elaboratesthe new venture financing strategy from entrepreneurship financing strategy ofresource identification, resource acquisition, resource allocation and resourceutilization. In Chapter5, combining with the former part of the research conclusion,this paper analyzes "Wei Mei Decoration Co. Ltd.", in order to examine the rationalityof the new venture financing strategy and achieve the effective combination of theoryand practice. At last, this paper draws the conclusion and proposes the expectation.