Research On The Market Development Of Songjiang Wetlands Ecological Tourism In Harbin

As the essential ecological environment and natural resources, wetlands play an important role in human’s survival and development. They are also significant strategic resources for supporting the national and global ecological security and the sustainable development of economy and society. They are natural comprehensive and irreplaceable systems with unique functions. Therefore, the wetland research has been one of hotspots and issues for different governments, research institutions and the public. The involvements of geography, tourism, remote sensing and mathematical economics lead to a new multidisciplinary wetland science.In this paper, the eco-tourism resources of Songhua River wetland in Harbin is the study section. Based on a comprehensive survey, an extensive collection of information, this paper use survey analysis, AHP, travel chart, cluster analysis, statistics and other research methods. Through the various aspects of Harbin Songjiang wetland ecotourism market research, authors discuss the basic theory and practice of urban fringe wetland eco-tourism.(1) Eco-tourism resource evaluation of Songjiang wetland. This article describes the basic situation like regional geographic location, regional overview and animal and plant resources. To "Tourism resource classification, investigation and evaluation" as a reference, eco-tourism resources Songjiang wetlands are classified, ecotourism constitutes Songjiang wetlands are analyzed and get a qualitative evaluation of eco-tourism resources.(2) The analyzes of Harbin tourist source market. The author analyzed the Harbin tourism economic data in recent years and studied the relevant circumstances of domestic tourist market in Harbin by using geographic concentration index. This paper analyzes the inbound tourist source markets in Harbin by using shift-share analysis.(3) In this paper, source markets, tourist psychology and behavior of Songjiang wetland tourist are analyzed. Based on Harbin Songjiang wetlands questionnaire, this paper analyzes the demographic characteristics of wetlands tourists and studies Songjiang wetlands tourist source market structure and spend.(4) Developed market exploitation strategy Songjiang wetland ecotourism resources. The authors conducted a SWOT analysis of tourism resources, determined the Songjiang wetland tourism development market segments and positioning and proposed product, price, distribution channels and marketing strategies related to four aspects.