Research On Market Positioning And Implementation Strategy For Samsung Display Products

The display is mainly used as computer accessories, but not as a separate use of the product. The market is deep influenced by the DIY development. In Chinese market from2007to2012, the DIY market in a stable and slight downward trend, this direction determines the basic display future declining market trend. monitor is one of the important product line in Samsung display department, although features high quality, quality, but the price is also higher than the same products, in the optimistic overall market situation, how to still occupy a space is need to consider.In the market positioning and strategic analysis, can be analyzed from two dimensions of user and market level.Firstly, according to the user type, the overall market at present can be divided into three main segments, the individual market, the market of small and medium enterprises and cyber bar market. At present in the individual market,70,80accounts for a considerable proportion, they are familiar with the extent of assemble machine is relatively high, but with the marriage rate in this population increase, the use of computer’s attention and life rate gradually decreased; in the small and medium-sized enterprise, market, although in a big economic background, in recent years, the development of small and medium-sized enterprises slowing down, but from the " Twelfth Five-Year Guideline " p, the national policy for the development of small and medium-sized enterprises support, at the same time, the small and medium-sized enterprise cost considerations, there is a great demand for computer machine; in the cyber bar market, mainly due to policy reasons, setting threshold is getting higher and higher, at the same time, fine management is more and more obvious, the high-end and the obvious difference between ordinary marketSecondly, classified according to city levels, can be divided into T1-T3city and T4-T5city. IT industry developed rapidly in the urban areas, substitution effect is more obvious, game player has gradually become the main users, while in rural market, IT market is in a relatively low level, but in recent years rapid development, as of2010December, rural netizens has reached to125000000, and with the economic development, rural market purchasing power is on the rise, access to information needs are also rising, so it is one of the most potential market.According to the research of market segmentation and market environment, using the PEST model, analysis of the industry life cycle, research methods of GE matrix, KSF analysis,, market segmentation based investment market, potential market, combine the product features Samsung display, to all segments of the market development strategy.This article from the strategic management theory, through desk research, quantitative research, qualitative research methods, comparative analysis, theoretical analysis, discusses the Samsung display in the development strategy of the problems, provides the methods and ideas can be used for reference to establish the product strategy system for other consumer electronics companies.