Research On Strategic Of SF Logistics Company Guoxuling Logistics Base Development

With the global economic integration and the development of economy in ourcountry, a new round of industry transfer is from eastern China to speed up the transfer tothe Midwest, at the same time, the national implementation of the strategy of centralChina, the domestic industry has started from the east to the Midwest echelon transferimplementation, the world500strong enterprises in investment is investigated, the scaleand level of the local logistics industry as one of the most important investmentenvironment, the demand of modern logistics. Therefore, as the only has two main trafficin Wuhan city, the eight depot of SF Logistics Companies must be based on themanagement mode of the third party logistics enterprise, according to the internationallogistics base planning and layout, improve the logistics base supporting function, toexplore new logistics profit model, which is both the need of investment promotion andcapital introduction, also is the need of optimizing the investment environment.This paper first introduces the background of SF Logistics Company Guo Xulinglogistics base, the purpose and meaning of the study, collected the domestic and foreignadvanced logistics park about logistics park general layout, the management patternresearch of theory and practice experience. Secondly, the paper analyzes the currentsituation of the development of SF Logistics Company, strategic objectives and influenceon Guo Xuling logistics base, find out the problems in the development of the company atthis stage. Then, mainly through the formulation of SF Logistics Company developmentgoals, put forward the base of the guiding ideology of development and planningprinciples, by drawing on the successful experience of excellent logistics parkdevelopment at home and abroad, combining with the characteristics of Wuhan regionallogistics development and the development direction of SF, logistics company, thecompany’s profit model for the comprehensive analysis, formulated the related measuresand strategies. The paper uses the SW0T analysis model, Guo Xuling base in thedevelopment of SF Logistics Companies meet enterprise advantage (strength), weaknesses(weakness), opportunity (opportunity), threats (threats) are analyzed, and through thefunction orientation and planning of Guo Xuling logistics base, to find suitable for enterprise of the current development mode and the new growth point of profit, effectivelypromote the smooth development of SF Logistics Company "Twelfth Five-year plan",comprehensively promote the business development of the enterprise, economic benefitsand level.