Internal Communication In The Chinese-japanese-funded Enterprises

Since 1990s, with the enhancement of Sino-Japanese economic and trade cooperation, as well as the development of the Chinese market, more and more Japanese companies have set up their subsidiaries in China. However, there are still many Japanese companies who have not paid enough attention to the cultural and social difference between the two countries. They stick to their own theory of corporate culture and communication that cannot fit current Chinese situation. So, this kind of corporate culture could not be really accepted by Chinese staff and thus brings many obstacles during internal communication.This paper aims at how to build efficient internal communication in Japanese companies in China. After analyzing the characteristics of the Japanese culture and communication, as well as human nature of Chinese staff, it further discusses the problems during internal communication and their main causes. This paper aims at providing practical measure that can lead to proper internal communication that meets current Chinese situation.K Co. is a famous Japanese company who started its Chinese business in 1990s. However, because of inefficient communication, the company is suffering such serious problems as lack of mutual understanding between the management and other employees, lack of cohesiveness, and so on.The author applies the research results of this paper into practice when participating in the establishment of efficient internal communication for K Co. By theories of communication, assumptions about human and cross-cultural management, this paper tries to discuss how to build such an environment taking into consideration both the characteristics of Japanese corporate culture and Chinese employees, with a view to find out feasible and operational methods that are soundly grounded. There are three key points of innovation in this paper.1.After analyzing Japanese corporate culture by Hofstede's theory of cultural dimensions, the paper analyzes the characteristics of communication in Japanese corporate. And by the background of the current Chinese situation and human nature, it further discusses the new needs of internal communication in Japanese companies in China. 2.According to the needs, the paper gives some new practical solutions such as to build the channels for communication on the"per-department"basis. Also, it testifies the necessity and feasibility of these solutions by a questionnaire. 3.The author uses the concrete analysis of K Co., one of her research projects, to draw implications for building the efficient internal communication.