Xinjiang Services Marketing Competence Evaluation

With the global economic integration matures，the output value of the service economy andits impact on GDP，the contribution rate of economic growth has become the measure of acountry’s level of economic development an important indicator. Service economy has come，the services sector in the national economy and the increasing role. Services prosperitydepends largely on the competitiveness of service enterprises，especially the service businessmarketing competitiveness， the competitiveness of the service evaluation of corporatemarketing services business marketing competitiveness is the theoretical system is animportant part，not only help to improve the service business management，but also conduciveto product homogeneity services companies in the growing competition in the Red Sea blueocean market found on the market，thereby gaining greater competitive advantage，As serviceenterprises in Xinjiang started late，infrastructure is poor，slow development，therefore，vigorously develop the service industry，improve the competitiveness of corporate marketingservices， to the service as soon as possible so that Xinjiang’s economic and socialtransformation in Xinjiang to achieve the full realization of well-off society and urbanization，marketization，an important strategy of internationalization，but also to promote leapfrogdevelopment and long-term stability of Xinjiang is important.Marketing services and services on the competitiveness of research is relatively small，butalso the lack of systematic methods and theories，the current situation of the current study，research focused on manufacturing competitiveness in the field of corporate marketing，services marketing for the lack of competitiveness systematic research，mostly from the servicemarketing and service management perspective of a single service industry marketingcompetitiveness，there is no overall from service companies to explore business marketingservices impact on the competitiveness factors and reasonably effective evaluation of serviceenterprises.While the service companies and manufacturing enterprises have a lot ofsimilarities，but there are also large differences，can not copy the existing theoretical results，therefore，an urgent need to analyze common service enterprises studies evaluating thecompetitiveness of business marketing services in order to Xinjiang service enterprises andservice companies nationwide to provide reference and guidance practice.In this paper，a combination of theoretical and practical research methods，from a service related to the competitiveness of enterprise marketing concepts and theories start，recalled theservices of corporate marketing at home and abroad on competitive research，analyzesmarketing services companies in Xinjiang competitive situation，existing the main problem andcausa analysis，corporate marketing services to build Xinjiang competitiveness evaluationindex system and evaluation system to be applied to the food and beverage companies，throughfactor analysis of catering enterprises in Xinjiang and other provinces catering businessmarketing competitiveness a relatively comprehensive evaluation.Finally，according to theevaluation results proposed to improve the overall service enterprises in Xinjiang suggestionsmarketing competitiveness， not only for service enterprises in Xinjiang enhance theircompetitiveness in marketing provides a theoretical basis，but also on the marketing practicesof service enterprises in Xinjiang has important guilding significance.