The Mechanism Of Value Creation In Commercial Bank Social Responsibility

With the continuous development of the world economy, the enterprise socialresponsibility and value creation have become the hot topics studied by the domesticand overseas scholars. Although the research results of the enterprise socialresponsibility and value creation are inconsistent with each other, the domestic andoverseas scholars have realized the importance of performing it. The commercialbanks are the core of a country economy and the world economy, so the studies oncommercial banks’ social responsibility and value creation are, in theory or in practice,of great significance.This paper, mainly from the perspective of commercial bank reputation, andcombining the basic situation in China, explores the function mechanism of thecommercial bank social responsibility to its value creation. First, it, through thetheoretical analysis, establishes the theoretical frame of “Commercial Bank SocialResponsibility--Enterprise Reputation--Value Creation”. And then it, using anempirical analysis of the multivariate regression method, separately examines thefunctional effects between commercial bank social responsibility and enterprisereputation, enterprise reputation and value creation. At last, it, by virtue of themediating effect, obtains the function mechanism between commercial bank socialresponsibility and value creation; makes, combining the current basic situation of thecommercial banks’ development in China, some relative suggestions for theirperforming social responsibility and system construction.The research results show that a good performance of social responsibility canimprove the enterprise reputation, and then realize its value creation. The enterprisereputation, as a mediation variable, plays a relative transferring effect in the process ofperforming social responsibility and creating value. Based on the conclusion, thispaper suggests that the commercial banks in China should strengthen their socialresponsibility concept, establish the relative inner-outer mechanism of realizing socialresponsibility, perfect the information disclosure of social responsibility, improve thereputation level, set up a good cooperation relationship with stakeholders and in turncreate more value.