Study On The Relationship Between The Social Responsibility And The Value Of Commercial Banks

Corporate social responsibility is a concept which has a long course of development, at the same time merchants appear, the definition of business ethics and community responsibility begin. After the arrival of industrial society and the free market economy, the congenital limitation of the hypothesis of economic man and free economic theory bring a series of social problems. The topic that enterprises should perform social responsibility has gradually attracted more and more attention.With the development of human civilization, people pay more and more attention to the harmonious development of the whole society. The research of corporate social responsibility attention from enterprise own small environment, extended to enterprises as part of the society to fulfill their social responsibility. The theory of corporate citizenship is the extension of corporate social responsibility. According to the theory of corporate citizenship, this paper presents four levels of structure of corporate social responsibility, analyzes the role of these four levels of responsibility in the creation of value.Commercial bank is a special enterprise which plays an important role in the economic development of the whole society. Based on the conceptual framework of the four levels of social responsibility, this paper analyzes the four levels corresponding to the social responsibility of commercial banks, and puts forward the corresponding evaluation index.Combining the actual of recent years, this paper finds that Chinese commercial banks lack the situation of the social responsibility and analysis the social responsibility of commercial banks’internal and external causes of adverse,the allocation of resources and the lack of financial innovation are the more prominent two problems. In order to verify whether the lack of fulfill their social responsibilities will affect the value of commercial banks, the paper Study on the correlation between social responsibility and corporate value from these two problems. Finally, this paper put forward some suggestions to promote the commercial banks play the social function, such as relaxing the financial regulation to promote the competition; improving the performance appraisal methods to implement the sustainable development strategy of commercial banks; establishing the financial innovation mechanism to improving commercial bank’s internal innovation ability; increasing the value evaluation index to weigh the social responsibility to guide commercial banks and social development in harmony and etc.