Studies On Domestic Mercerized Cotton T-shirt Market And Prediction Of Demand

With the increasing social competition, people’s life style and consumptionconcept have been changing all the time and casual wear attracts more and moreconsumers. T-shirts, which are simply designed, made of comfortable fabrics and letconsumers feel relaxed, attract more and more consumers in this modern society, so ithas an extending consumer group. In recent years, mercerized cotton T-shirts appearin the market. Though low profile, they are also fashion and suitable to wear inbusiness occasions, in the office as well as at leisure time. More and more maleconsumers, especially white collar and successful men, like them, so more and moregarment enterprises began to design and manufacture mercerized cotton T-shirts so asto obtain market share. In order to make manufacturers know the current marketsituation and future demand and avoid manufacturing mercerized cotton T-shirtswhich are not met to the demand of consumers, based on market surveys, this paperwould analyze the domestic mercerized cotton T-shirts market and predict thedemand.After reading others’ papers, based on the market surveys, this paper analyze thecurrent situation of mercerized cotton T-shirts market overall and draw to thefollowing conclusions.1.The market size of domestic mercerized cotton T-shirts isstably increasing with a speed of13.95%per year.2.Condition of supply and demandpolarize. In the high-end product market, mercerized cotton T-shirts are in shortsupply.In the low-end market, mercerized cotton T-shirts are in a supply glut.4.Mercerized cotton T-shirts market is Scattered competitive. Mass production is themajor production pattern; potential competitors are not easy to join the industry;mercerized cotton T-shirts manufacturers have lowering bargaining ability withsuppliers of raw materials and increasing with consumers.5. The price elasticity ofdemand of mercerized cotton T-shirts is relatively small; the major distributionchannels are supermarket and direct-sale store; brand establishing and productdesigning will be the major competition point.6.Recently, most consumers choose mercerized cotton T-shirts according to their own personality. Consumers keep awatchful eye on design style and brand and many are inclined to SEVEN andK-BOXING with a price between600and900. Many consumers like white or blackmore. Males in different ages chose different fabrics patterns.Then using Grey System, this paper analyze the major factors affecting thedemand of mercerized cotton T-shirts. The most significant factor is the output,followed by GDP per capita then per capita disposable income and price, malepopulation last. Based on the results of prediction, the demand of mercerized cottonT-shirts will increase rapidly, the future market will perform better. At last, accordingto the analysis, several suggestions are given.