Research On Marketing Mode Of Auto Parts Of LX Company In The New Information Technology Environment

Auto mobile industry is developing rapidly along with social and economicdevelopment.It is one of the most obvious, will also drive the high speed development ofauto parts industry. Increased along with the internationalization degree and theenhancement of the auto parts market potential. The market competition is becomingmore and more serious. As auto parts company,how to enhance the capacity of enterprisesales, how to keep a strong position in the market. According to the requirements of automobile market competition for enterprises to enhance the competitiveness of the brandbenefit, quality and other aspects. As the market response of the lower cost, better quality,faster and better quality of service,so auto parts companies need to study.This paper adopted the method of case analysis. As LX company sales of auto partsfor a specific instance. First introduced the related theory and analysis method ofmarketing, then according to the specific condition of LX company. Using the STPtheory analysis method. On the LX company’s market segmentation, to determine thecompany’s target market. Then according to the porter five models, LX company to applynew information technology and e-commerce system in each stage of the use of specificanalysis judgment. LX company is in the matrix of the E class. At the end of the paper, itis discussed what kind of marketing strategy and pattern the company should adopt totackle with a series of the new information technology environment and fiercecompetition in the market, based on personal experience as well as the4p marketingtheory. In order to improve the whole efficiency of the company’s sales and the company,to enhance competition ability of the company. In addition, through the LX company inthe new marketing strategy of the information technology environment,the company’ssuccessful experience can be applied in the industry. In order to promote the developmentof the whole auto parts industry. For the advanced information technology and electroniccommerce technology is of great significance to the further development and utilizationof the same.