Study On The Reasons And Countermeasures Of Coordinated Development In Cold Chain Logistics Of China’s Agricultural Products

Agricultural products is essential to the smooth running of the agricultural,and itis also the most basic and the most important raw material.With the rapiddevelopment of economy and society, the increasing consumer demand put forwardhigher requirements on the transport of agricultural products, agricultural productscold chain logistics has entered a rapid development stage.In recent years, agriculturalproducts, especially fresh produce transported by cold chain logistics in theproduction and transportation has developed very quickly, basically annual growthrate remained at more than20%.At the same time, the cold chain transportationdemand of agricultural products in China has been to occupy first place in the world,which create good internal and external conditions for the rapid development ofChina’s cold chain logistics.But compared with developed countries, agricultural products cold chain logisticsin China is still in the big and not strong stage, there are many shortcomings andproblems, such as cold storage technology is not advanced, share third partylogisticsmarket lower and each link in the chain operation is lack of unity.Thecooperativemode, has become a cornerstone of indispensable in the optimization ofcold chain logistics of agricultural productsThis paper researched on the development of cold chain logistics of theagricultural products from theperspective of supply chain collaboration,which is notonly has a strong theoretical significance, and it’s also can guide the development ofthe industry in practice and improve the overall efficiency of the supply chain ofagricultural products, so as to effectively enhance industrial competitiveness.Based on the review of related literature, this paper defines the related concepts ofcold chain logistics of agricultural products and supply chain collaboration, andconstructs the whole theoretical framework.At the same time, according to the actualsituation in China, this paper made a comprehensive analysis of the agriculturalproducts cold chain logistics system from the elements, the supply chain structure andcharacteristics,and on this basis, researched the specific contents, collaboration modeand process in cold chain logistics of agricultural products. Using qualitative andquantitative method, the game theory is used to establish theincome distribution model of agricultural product supply chain, and the paper carries on the empiricalanalysis. We conclude that the cooperation among the enterprises can enhance theoverall benefitof the supply chain of agricultural products, the higer corecompetitiveness of enterprises may gain the higher proportion of income, and thereasonable profit allocation can effectively promote the cooperation among theenterprises.Finally, based on the research of each chapter, this paper puts forward somecountermeasures and suggestions for the development of the future agriculturalproducts cold chain logistics industry, whtch can support the smooth operation of thesupply chain of agricultural products and the overall optimization.