The Development Strategy Of LY Group

Along with China join to the WTO, the rapid economic development, The deepening of thereform and opening up, China’s overall economy get fast development and the competition in themarket increases. In the face of the complex internal and external environment of enterprises, Inorder to get a position in the competitive market and win a long-time development, enterprises mustformulate the appropriate development strategy.This article uses company LY group as an example and LY group is a private enterprise engagedin the department store retail.By analyzing its internal and external conditions, drawing up itsenterprise development strategy and improving its effectiveness of business, this article helpsenterprises to find a way in keeping and improving competitive ability in the long-term development.At first, this thesis made a theoretical review of strategic management theory, looked back theprevious researching achievements about strategic management theory made by other scholars andexperts and then had a clear idea about their developing path so as to lay down a sound theoreticbasis for the following analysis.Next，after analyzing the internal and external environment，the paper confirmed the LYgroup’s strategy-position and KSFs by means of SWOT-analysis and the five-force model.Final，the paper developed the company strategy for LY group’s development strategy from twoaspects, the overall strategy and seven postponement strategies. At the same time，we made somespecific suggestions to the strategy implementation and supervision of LY group...