Local Private Real Estate Enterprise Cash Flow Control System Research

Since2012, The real estate market continues to be control，Curb speculative investmentdemand of "limit purchasing, limit credit, limit price" and other basic loose policy does not appear,but also no new policy. The central bank monetary policy tightening would be gripped the aorta ofreal estate enterprises in our country at present, the impact on the local private real estate enterprise.How to survive in the current market environment under the background, at the same time, remaincompetitive,"practise internal work relentlessly" became the private real estate enterprise mostconcern. In external financing difficult cases, starting from the enterprise itself to prevent and controlfinancial risk, and stand in the perspective of cash flow to examine the enterprise operation,enterprises should build scientific cash flow control system, make the enterprise to the healthy andsustainable development.Based on the local private real estate enterprise as the research object, combined with processcontrol, the control standard and control of cash flow related theory, research and design for localprivate real estate enterprise cash flow control system. To ensure cash flow control system caneffectively implement, according to the guiding ideology and principles of design, from the realestate "single project" is the most basic cash flow to grab, and build a set of effective managementorganization are put forward. In the control system design frame, to the cash flow statement for thedesign, from operating activities, investing activities and financing activities project classificationfor three aspects, analysis and design control index, and the industry leading "Vanke" indicatorscalculated value and the parameter values of the average of the industry, establishing suitable forlocal private real estate enterprise control goals. Financial management business situation and financial information, calculate and analyze the difference, taking continuous cycle dynamic rollingcontrol, the method of correction and feedback control.Through the empirical research of the X real estate enterprise zone D project, verification of thefunctioning of the cash flow control system, to find problems in the process of enterprise in the cashrunning process, the control design basis, can make the enterprise target, the key location problem.Industry for cash flow control has a certain index standard, scientific, digital control indicators havea starting point, make the enterprise cash flow control cash flow control system can be applied in theactual production activities.