Research On Credit Evaluation Of Airline Based On Fuzzy Comprehension Evaluation

As the rapid economic development in today’s society, the airline has the hugedevelopment. The airline has experienced price and service competition, the access tothe credit competition. Airlines characteristics determine the importance of their credit.This is not because the image of airline, but the flight risk decisions it. So airlinesshould be concerned about their credit image in the minds of customers, airline creditevaluation study system is a very modern sense.In this thesis, our airline credit evaluation for the study, finishing summarizes thedevelopment status and domestic airline credit evaluation studies, analyzes the airlinecredit factors, through expert interviews, questionnaires and literature studies as thebasis for building our airline credit evaluation index system and the correspondingevaluation model.First this paper discusses the research background, summing up the developmentof the airline and credit assessment at home and abroad. Combing the underlyingtheory, researching credit and corporate credit related concepts and evaluationmethods, a detailed analysis of the meaning of credit, corporate credit achieveinternal and external conditions, and comparative analysis of the various types ofmainstream corporate credit rating methods. Through corporate andcustomer-oriented airline credit factors were analyzed, under the existing corporatecredit factors study, customer-oriented airline credit discuss the factors that willrefine the customer service four angles as quality evaluation, psychologicaltendencies, word of mouth and social responsibilities. Combined with thecharacteristics of businesses and airline, reference corporate credit evaluation, and theuse of expert opinion method, constructed of airline credit evaluation index system.Details of specific role of the different levels of the meaning of each indicator andvarious indicators of credit evaluation system.Using the method of fuzzycomprehension evaluation to build the airline credit evaluation model, and throughcase demonstrates the validity of the model, the study has theoretical and practicalsignificance.