The Research And Positioning Of Shanghai Jiu'Xing Building Material Combined Market

This thesis implements the systematic research on the development strategic position of Jiu'xing Building Material Combined Market with theory of enterprise strategic management. First of all, the thesis introduces the enterprise, its difficulties, development strategy theories and their application in practice. And then, based on the rich collected information, it provides the internal resource and external environment analysis of the current market, business operation analysis with value chain analytical method, the evaluation on the core competence of the Jiu'xing Building Material Combined Market, and the analysis of opportunity, challenge, advantage and disadvantage by SWOT method. Finally, it presents the development strategy of Jiu'xing Building Material Combined Market based on the new position and target under the premise of the managing ideas of company that large market and many variety and cheaper price. The development strategy is that the managing style of the Jiu'xing Building Material Combined Market must be changed from the only style of the stall keeper to the mix style of the stall keeper, supermarket, speciality store of the brand and logistics.In the last part, it presents the organization structure and enterprise culture based on the macro strategic thinking-way, to ensure the implementation of development strategy, and achieve the better future in market through multi-methods. Hereby I just made some suggestions on the development of Jiu'xing combined building material market, from the innovative local building material retail business mode and scientific position.