Study On The Bank Card Acceptance Market Basing On China UMS

The Third Party Payment industry increases very fast in the past decade in Chinaand changes everyone’s daily life, though it is grown very slowly and has a shorthistory comparing with the foreign countries. Because the Third Party Payment is anemerging industry, lots of enterprises, including telecommunications service operators,commercial banks, and non-financial institutions, have evolved in. Disordercompetition occurs without supervision following fierce competition among thesepayment companies in china. Currently, in the chaotic marketing, domesticenterprises take the task immediately and make meet of users needs and innovateproducts, which not only help enhance the core competitiveness of enterprises but alsokeep development in fair completion market.ChinaUMS is the largest agency of the Third Party Payment business in whichthe domestic bank card acceptance industry. Being the first group company ofentering the field of payment, the main business of ChinaUMS is the bank cardacceptance. With rapid development in recent years and fierce competition,ChinaUMS is constantly looking for other profit point of growth, including someinnovation project like mobile payment, internet finance and convenience pays.ChinaUMS constantly is looking for their shortage and revising it, aiming at being thelargest comprehensive payment providers.This thesis is mainly summarized the Third Party Payment using relevantmarketing theory and references. With analyzing the internal and externalenvironment and resource, the thesis works at developing the company’s future andmarketing strategy based on ChinaUMS business, with a goal of building sustainable,stable and healthy development environment and guiding these enterprises’ strategyand future development.