Shanghai Home Catering Company Development Strategy Research

Since reform and opening up, China’s economy has been developing rapidly. Raising the level of income, making people’s requirements for material consumption is higher. China’s catering industry has a long history,and has accumulated a wealth of experience.Both in production and in the emphasis on empiricism in the management, they did not focus on innovation.There will be difficult to achieve a breakthrough in the development of innovative enterprises and is difficult to sustain a strong competitive edge in the market. Modern catering competition is becoming more fierce and enterprise managers were increasingly aware that.So in order to achieve innovation and build their core competitiveness, companies must focus on strategic management issues.Developing strategies for enterprise’s survival and development has become an important research topic.Paper to Shanghai home catering company operating for cases and using varieties of strategy management analysis tools synthetically,it attempts to analyze the external and internal environment of the company,such as social environment, industry environment, main competition and internal resources aspects.It determines advantage and disadvantage, and opportunities and threat of the company. Using strategy management theory and combining company’s features itself, it proposes strategy planning of current need in enterprise,including general strategy planning,competition strategy planning and function strategy planning. Eventually from the five specific aspects of organization structure, human resources, Marketing, finance and corporate culture of the enterprise,paper raises the concrete implementation plans of the strategic planning.Development strategy of home catering company presented in this paper, it has a certain significance for the home catering company’s development.Meanwhile,it is also helpful to similar level of development catering enterprises in the same industry.