Research On The Business Strategy Of ShenZhen Coolbel Design Co.,Ltd

Along with China’s economic development stepping into the new normal status and the global economy under diversifying trend, it can be expected that our enterprise cruel competition will be inevitable in the market, especially for the small and medium enterprise. China real estate industry has promoted rapidly the growth of the national economy. Design industry is growing exponentially in a period as its downstream industries. Today, the market returns to the rational. Real estate, architectural design will accept inevitably the challenge of the market return. In the case of a relative slowdown in fixed investment,but the amount of investment in fixed assets remained relatively high, architectural and landscape design industry are still very broad market space. In the face of fierce market competition pattern and the enterprise own ability under the premise at present,it has become an important business strategy of the enterprise at the present stage of solution about how to change train of thought and how to relocate the next step of their target market, how to improve level of its own.Based on the characteristics of architectural design industry,the article dissects the uniqueness and generality of the unit design enterprises and other industries in the development of operators. The author set up the internal external data model and evaluation, and at the same time combines development of ecological, social ecology, industry ecological of Shenzhen Coolbel Design Co., Ltd. The data information matching analysis use the SWOT matrix, demonstrate the strategy system of Shenzhen Coolbel Design Co., Ltd.Finally the article puts forward some concrete measures for strategy implementation and strategy control on the base of strategy system.On the basis, Shenzhen Coolbel Design Co., Ltd. with its advantages and disadvantages understands the industry policy and the small and medium-sized enterprise favorable policy. According to the current situation the article plans the enterprise strategic direction, strategy objective system, the core competitiveness,and works out business strategy of company development.the article will establish the brand through the company, create the star product,stable the core team, form the competitive situation, deploy resources reasonably promote the healthy development of enterprises.