Strategic Transformation Of Guangzhou Telecom Under Mobile Internet Age

Before restructuring in 2008 telecom operators, China telecom to fixed-line operators is known, with the development of Mobile Internet, China telecom faced by the external environment changes, the original location and market is being challenged, strategic transformation become the challenge and seize the opportunities of choice. This article to will study specific problem, select China telecom branch of Guangzhou telecom for concrete analysis object, study how China telecom successful transformation under the new market environment, in order to improve enterprise’s competitive advantage and core competitiveness, ensure the 3G and 4G to win new business opportunities.This article first introduces the research background, the mobile Internet to the whole of China telecom group, the opportunities and challenges, and making use of the PEST model analysis of Guangzhou telecom faces macro environment, using the potter five model analyses for the Guangzhou telecom industry environment, and analyzes the resources, capabilities, and competitive advantage of Guangzhou telecom. Then use the SWOT analysis of the Mobile Internet era of Guangzhou telecom internal strengths, weaknesses and external opportunities and threats, through strategic matrix analysis, fully considering the advantages and disadvantages of Guangzhou telecom and the external environment, a settlement that strategy is the most suitable current situation of Guangzhou telecom, and connecting with the concrete transformation process, sums up the five categories of risk faced by most likely, the corresponding risk control measures are put forward. According to the Guangzhou city business platform and wisdom of Guangzhou telecom made the transition strategy: development of big data and cloud computing services, realize data sharing and integration; Deepening the connotation of "physical pilot" customer brand, expand the scale of the enterprise customers; Actively carry out mobile payment business, innovative business direction; For fusion products, by bundling gradually penetrate into the mobile user, and gives the specific Suggestions on Guangzhou telecom to implement these strategies, in order to help the development of Guangzhou telecom and China telecom provides little guidance, to ensure that the enterprise can meet the challenges of mobile Internet, grasp the development opportunities and realize sustainable development.