Study On The Impact Of Industrial Tourism To Shanghai Industrial Enterprises

Studies of industrial tourism originated in European industrial heritage tourism, and then gradually developed into industrial tourism. Tourism industry in China is originated in learning from the same nature of enterprises and the government promotion. Government plays an important role in promotion and development of tourism industry. With the development of the experience economy, tourism industry has gradually become a new way for us to experience the enterprise’s production, companies are also increasingly recognizing the importance of tourism for the enterprises’ acquisition of external effects. On this background, the paper is on the perspective of benefits of tourism to enterprise.Firstly, this paper summarize the study of domestic and foreign industrial tourism, industrial tourism impact on business, tourism literature to production services, and business growth theory, experience economic theory, stakeholder theory for bedding. With the previous scholars’ study, the benefits of industrial tourism to the enterprise, expert interviews of industrial tourism promotion center, and enterprises’ research, We propose three dimensions of business impact of industrial tourism. Through statistical analysis of the survey data and the proposed confirmatory factor analysis to the three facets, descriptive statistics, and correlation analysis, this paper aims to answer four questions by this empirical analysis: First, the three dimensions of industrial tourism enterprise efficiency impacts. Second, the efficiency indicators of the overall evaluation of the impact of the industrial tourism efforts. Third, the differences in efficiency of the three dimensions of the business impact. Forth, different companies in the nature focused on differences of industrial tourism benefits.With the questionnaire survey of industrial enterprises in Shanghai and factor analysis of the survey data, descriptive statistics, and timely visits to enterprises. We draw the following important conclusions: First, the impact of industrial tourism enterprises are divided into direct economic benefits, indirect economic benefits, other benefits of these three dimensions. Second, realizing the market demand and overcoming the difficulty of Conversing corporate resources into tourism resources play an important role in Shanghai Industrial Tourism overall assessment. The third is based on a comparison of each dimension indicators, the Shanghai industrial enterprises’ tourism industry is broadly divided into three categories: The first category is only undertaken to obtain social benefits. The second category is assumed social responsibility and also acquired a certain economic benefits. The third category is to get both fulfilling social responsibility and also intangible assets. Fourth, the production service company of Shanghai to launch industrial tourism is to get its social effects and life service enterprises prefer to obtain indirect economic benefits.Finally, this paper give advice to how to combine industrial tourism and marketing enterprise to make industrial tourism as a important rool of marketing to get the value of Smiling Curve. And then make industrial tourism to serve the Shanghai industrial enterprise.