Tropical Flower Industry In Zhangzhou City Development And Strategy Research

Zhangzhou was China’s major flower producing areas,to development of tropical cut flower industry has a strong industrial advantages and unique climatic advantages. At the same time, to promote the progress of tropical agricultural science and technology, further optimization of the South Asian tropical planting flower industry structure adjustment of agricultural structure and prosperous rural economy is important.The paper intends to research the Zhangzhou tropical cut flower industry status quo, to promote the development of Zhangzhou special industries to provide appropriate suggestions.Using SWOT analytical methods analyzed the tropical cut flower industry in Zhangzhou City’s strengths and weaknesses, opportunities and challenges and other issues, the results suggest that the development of tropical cut flower industry in Zhangzhou City, has strong industrial advantages and unique climatic advantages, and also has The flowers varieties structure is relatively simple, and lack advantage production technology leading enterprises and other weaknesses, at the same time both facing the tropical flower market competition has not yet formed, market development opportunities relaxed environment, is also facing stringent flower export trade barriers, tropical flower product substitution and strong challenges. Zhangzhou tropical flower to achieve industrial development, it was necessary to follow the market, play to their strengths, to go its own distinctive pattern, the paper concludes with a countermeasure development of Zhangzhou tropical cut flowers, including the strengthening of government support, accelerate technology development, cultivate leading enterprises, deepen foreign exchanges and cooperation, and strengthen the social service system construction, open flower culture market.