The Analysis Of Fuping Jujube Industry Development Impact Factor

Fu Ping county is known as "Chinese jujube first", jujube industry as a pillar industry of Fuping County, with the rapid development of. But the nearest few years of development, it still has many restriction of Fuping jujube industry development factors, resulting in Fuping jujube industry development has slowed down. Therefore, factors affecting the development of Fuping jujube industry in-depth inquiry has become a pressing matter of the moment. The based on the field survey of Fuping jujube and proven limit Fuping jujube industry development, to promote the Fuping jujube industry development and prosperity in Fuping County economy.This study takes the research method of field investigation, the questionnaire 150, the recycling 145, the effective rate is 96.7%. In Fuping jujube industry development present situation, using SWOT analysis method of Fuping jujube industry development of qualitative analysis; by using the logistic model, quantitative analysis the effect of gender, age, educational level and other factors on jujube planting willingness; using comparative analysis of natural factors analysis. Come as a result:(1) the development of the Fuping jujube industry has good natural conditions, market outlook, policy opportunities, the disadvantage lies in the management level and the level of industrialization is low, the marketing system is not perfect, the lack of senior talent.(2) the impact of jujube planting willingness factors, whether to participate in training and policy support of regression coefficients respectively 4.27, 3.3, the jujube planting will influence the most significant; age, planting scale, proportion of income in jujube regression coefficients were-2.64, 1.18, 0.203, influence is obvious; gender, culture degree and whether to join the co-operatives of jujube planting willingness with minimal impact.The conclusions of the research are as follows: Fuping development of jujube industry advantages outweigh the disadvantages, external promotion factors such as government support can significantly improve the jujube planting willingness, jujube and personal internal factors. According to the above conclusion, we put forward the following suggestions: Fuping jujube industry development should improve fruit quality, increase publicity efforts, according to the requirements of the market, and actively develop jujube deep processing products, such as jujube vinegar, jujube wine, jujube more sugar; government through a variety of ways to increase the jujube industry support, give full play to the advantage industry investment, take a variety of ways to achieve the internationalization of investment; support and guide the jujube processing enterprises outward to the enterprise development, and actively develop series of products for different consumer groups in the foreign, drive Fuping jujube products and the international market access standard docking, striving to realize the internationalization of technology and standards.